Why are children so crazy about Crazy Safety?
Children love crazy things. And when they put on a Crazy Safety helmet, it is not just a bicycle helmet. It is an animal that is being brought to life. My own two children, Zeth and Manila, have been used as guinea pigs, and they love the crazy universe of the helmets. Even my wife finds them fun and decorative. And I certainly do not mind if Crazy Safety can even get adults to smile.
How did the idea occur?
The idea occurred in the 8th grade, when my parents wanted me to wear a bicycle helmet. I found it totally geeky. Therefore, I decorated my helmet with a cardboard snout and teeth and two eyes made of polystyrene balls from art class. Then I suddenly had a crocodile on my head. My friends were crazy about the idea – and stood in line to get a helmet just like it.
Tell us about the design process
First, I drew the figures by hand, after which I had digital 3D models made by a professional graphic designer. However, the models were much too angular and lifeless. Therefore, I decided to make the figures out of modelling wax on an ordinary bicycle helmet, which I then sent to the manufacturer. This worked, and since then, I have used that method every time I have designed a new figure.